HEMA

2018 - 2019

Category Manager Favourites

Development, implementation of surprising, innovative & commercial private label assortments to optimize market share, sales and margin

Daily operations: strategy, assortment plans, budget, price, margins,
promotion, market knowledge, concept development, leading team, marketing plans, social content, sourcing, quality control

Assortment fixed 20% & campaign 80%: fun gifts,
home accessories, Valentine’s Day, Mother’s Day, Father’s Day

New categories added: Good Gifts (sustainable gifts) and Plants.